STRs: do discounts hidden in channels undermine your pricing? The PCR test.
Rate consistency across distribution channels is crucial but might be compromised if you apply promotions and discounts directly on individual OTA extranets. Typically, what happens is:A. Your team sets up ambitious prices in your PMS. B. However, when your team gets scared of an empty grid, they notice powerful OTAs such as Booking.com offer multiple…